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Buffalo DMA Population - 1,628,151
(source: Trade Dimensions 2003)
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Buffalo Households - 680,063
(source: Trade Dimensions 2003)
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Buffalo is one travel market that’s
worth your advertising. Not only do Buffalo adults have the
desire and the means to travel, they do! In addition, Buffalo
has a high percentage of adults age 55+ who like to travel.
575,700 adults took two or more domestic overnight trips in
2003. (Source: 2003 Scarborough Report)
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Buffalo is important for travel because 55% of the U.S. population
and 62% of the Canadian population live within 500 miles of
Buffalo. A shared border with Canada provides direct access
to a whole new marketplace. Buffalo is the second largest metropolitan
area in New York State.
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Buffalo ranks 2nd behind NYC. Buffalo
adults are between the ages 35-54, established in their careers
and family life with the freedom and income to travel. A low
cost of living provides higher disposable income levels for
retail shopping and travel expenditures.
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$80,000+ average household income
within three miles of Eastern Hills Mall
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Closet of all area malls to Suburban
Buffalo’s highest growth area and most affluent neighborhoods
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Anchors: Kaufmann’s, The Bon
Ton, Sears and JC Penney
