Western New York Central Travel Show  

 Show Promotion

  • Eastern Hills Mall Annual Spring media promotion in Buffalo News and TV ads with travel show tags.
  • In-mall promotions with special signs and raffle coupons in suburban Pennysavers.
  • 94,000 vehicles visit mall weekly.
  • Buffalo News delivers an overwhelming majority of area adults which includes 409,435 men and 465,605 women, 333,740 with college education, 459,935 married and 603,895 as home owners.
    • Total of 183,575 with a household income of $35,000 to $49,999
    • 190,510 with a household income of $50,000 to $74,999.
    • Total of 92,765 with a household income of $75,000 to $99,999.
    • Total of 87,960 with a household income of $100,000 or more.
  • Electronic reader board located along Transit Road, Route 78 reaching over 55,000 consumers daily.
  • Travel Show promotions with key radio stations offering travel giveaways.
  • “Tourist In Your Own Backyard” promotion by Buffalo Niagara Convention & Visitors Bureau.
  • Buffalo Niagara Convention & Visitors Bureau to organize Motorcoach/Tour Operators, Group Leaders and AAA/CAA “FAMS”.
  • Inviting leading travel agents throughout Western NY.
 
Show Promotion Eastern Hills Mall Market Demographics Exhibitor Hotel